144 Spraying Leads Generated in 90 Days
How we helped a London-based uPVC spraying business generate consistent, quality leads with a 55.6% reduction in cost per lead.
144
Leads Generated
£17.58
Cost Per Lead
90
Days
Overview
Local sprayers were not getting the results they wanted from Google Ads
Xpray Solution Ltd is a family-run kitchen and uPVC spraying business based in Cambridge, consisting of Wandelcio and his two sons, Leo and Lucas. They have an excellent 5 star reputation online and are often cited in reviews for their attention to detail and friendliness.
The challenge
Leo contacted Expose Profits after seeing one of our ads online. At the time, they were working with an agency who was managing their Google Ads, but they were not getting the results they wanted.
We completed a Google Ads Audit and very quickly discovered issues with how their campaign was set up, the ad group structure, the target keywords and their ads were very poorly written. Clicks were also being sent direct to their home page, which is not recommended if you want to generate the most leads.
At the time of our Audit, their past 30 days stats were: £514 ad spend, 13 leads, 2.9% conversion rate and £39.57 cost per lead.
Our Approach
Restructure campaigns, create new landing page and setup review system
Their campaigns were set up so badly, we decided the best route forward would be to create completely new campaigns.
- Used our knowledge of the uPVC spraying market to target keywords most likely to convert
- Structured ad groups according to keyword intent and used manual bidding initially
- Added our comprehensive negative keyword list compiled through years of experience
- Wrote new ads and designed a landing page with multistep lead form
- Set up Lead Manager, Click Fraud Detection and Review Management systems
From getting the go-ahead to start the work, we had the new campaigns live within seven days.
The Impact
Cost per lead down, conversion rate up, massive increase in Google Reviews
Before we started working on Xpray Solution's Google Ads account, their stats for the previous 30 days were: £514 ad spend, 13 leads, 2.9% conversion rate and £39.57 cost per lead.
In the past 90 days, we have generated 144 leads, from £2,531 ad spend, giving a cost per lead of £17.58 and a conversion rate of 16.36%.
- ✓ Cost per lead down by 55.6%
- ✓ Conversion rate up by 464%
- ✓ Google reviews increased from 12 to 39 in 90 days
Because of our experience running Google Ads for uPVC and Kitchen Sprayers, we were able to get Xpray Solution fast results. It's been a real pleasure working with Leo and his dad so far.
"If I could leave more than 5 stars I would, Ian has been the greatest marketing strategist I have worked with. My Company, Xpray Solution has progressed so much in such a short time that I am speechless at the speed we have grown!
Thanks to Ian we managed to hit 5 figure gross in sales in a month! Trust in the process, trust in Ian's strategies and work, he will not let you down.
I recommend him to anyone who is starting out and wants to take their company to the next level!"
Leo
Director, Xpray Solution Ltd
Want Results Like These For Your Spraying Business?
We only work with one spraying business per target area.