Biggest Month Ever For This Local Scaffolding Company

How we helped a local Scaffolding company achieve their biggest month in revenue since they started 8 years ago.

asap-scaffolding-job

£18,700

Revenue

£528.80

Ad Spend

£16.52

Per Lead

1 Month

Duration

About the client

ASAP Scaffolding are based in Wigan, England. We was approached by the owner Neil who asked could we design a new website for them because it’s not generating any leads. 

I suggested to Neil that we fix the technical issues with their site, then design custom landing pages and run Google Ads campaigns to bring in new customers. This profit could then be used to fund a new website if he still wanted to.

Their website had a few design and technical issues, very out-of-date WordPress, plus their contact form wasn’t working properly.

ASAP Scaffolding Logo Stacked

What we did

  • Fixed Technical Issues

    Their WordPress version, theme and plugins were very out of date so we updated everything and fixed some technical issues with the site.

  • New Quote Form

    We installed a new form plugin and then created a separate multi-step quote form. In all our testing, multi-step forms generate more leads than a single step form.

  • Competitor Analysis

    We analysed their current competitors and carried out our Ad Recon process to see how strong their competition was.

  • Custom Local Landing Pages

    We designed a number of conversion-focused landing pages. Three of those were town specific. One was general and another dynamically added the searchers location to the headline.

  • Multi-step Quote Form

    We added a multi-step, conversational quote form to all the landing pages to engage the user and maximise the number of leads generated.

  • Ad Copy

    Utilising the results from our Ad Recon, we wrote benefit-driven ad copy, highlighting their USP to get the clicks and drive prospects to the landing page.

"We've recently had our biggest month ever in terms of revenue and Ian made a considerable contribution to that with the new customers he helped us generate via Google Ads. It's been challenging sometimes to keep up with all the quote requests coming in, but it's a nice problem to have. He is very easy to work with and I'd highly recommend his services if you want to grow your business."
neil davies asap scaffolding
Neil Davies
Director, ASAP Scaffolding

Ready.
Set.
Grow!

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