56 New Spraying Leads In The First 4 Weeks
How we helped Ecospray UK generate consistent, high-quality leads and expand their team to meet demand.
56
Leads Generated
£13.76
Cost Per Lead
4
Weeks
Overview
Generate a consistent pipeline of high quality leads every week
Ecospray UK are based in the North West of England and have helped thousands of homeowners over the past 6 years change the look of their kitchens and uPVC window frames by spraying instead of replacing them. They have over 100 excellent reviews on Facebook with a 4.9/5 rating.
The challenge
We were referred to Craig at Ecospray UK by one of our current clients. Craig was looking to generate more consistent and higher-quality leads for his uPVC & Kitchen Spraying business.
Ecospray had been running Facebook ads to generate new leads and they used to perform well, however, over the past few months, the performance had slowly degraded.
The target we set was: within the first 3 months of the campaigns being live, we aim to be generating at least 45 leads/month.
Our Approach
Google Ads with custom landing pages to quickly generate leads
We recommended running Google ads initially to quickly get in front of people who were actively searching to get their kitchen or uPVC windows sprayed.
- Created a temporary home page as they had lost access to their previous website
- Designed targeted landing pages for the campaigns
- Set up in our Lead Management System to track all phone calls and form fills
- Set up Click Fraud detection to combat any fraudulent clicks
- Started with manual CPC bidding until enough conversion data was collected
The Impact
Surpassed 3-month target in just 4 weeks
Kitchen Respraying: Within the first 4 weeks, we generated 43 leads at £12.85 per lead with a 13.29% conversion rate.
uPVC Spraying: Launched 2 weeks later, we generated 13 leads at £16.77 per lead with a 10.24% conversion rate.
- ✓ 56 total leads generated in 4 weeks
- ✓ £13.76 average cost per lead
- ✓ 90% lead-to-sale close rate (vs 40% from Facebook)
This surpassed our 3-month target of 45 leads/month - in the first 4 weeks! Craig was over the moon and said the leads are a lot better quality than what they were getting from Facebook Ads. He's now expanding his teams to cope with the new demand.
"Our uPVC & Kitchen Spraying business began to face challenges in generating consistent, high-quality leads. That's when a friend recommended Ian from Expose Profits.
Within just a month of our ads going live, we received over 50 leads, which led to our schedule being fully booked for the next few months.
I'm thrilled with the results so far and I'm in the process of expanding our teams to accommodate the growing demand. I recommend Expose Profits to anyone seeking to boost their leads and grow their business."
Craig
Director, Ecospray (North West) Ltd
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