131 Tree Surgeon Leads Generated. £20,135 In Revenue.
How we helped a local tree surgeon build a consistent lead pipeline delivering over 5X return on ad spend.
131
Leads Generated
£26.08
Cost Per Lead
589%
Return On Ad Spend
Overview
Tree surgeon wanted jobs to fill 3 days/week without relying on word-of-mouth
Carl had recently launched a new website for his tree surgery business, but it wasn't generating many enquiries. Most of his work came through referrals or the occasional Facebook post.
The problem? Lead flow was unpredictable, especially outside peak season.
The challenge
Carl approached us looking for a better way to generate tree surgeon leads and fill his work diary. He had two days a week booked up via a contract, but wanted to take control of his own lead flow.
His goal was to fill three days a week with consistent jobs for his two-man team, without having to solely rely on word of mouth.
Our Approach
Google Ads campaign, optimised landing page and lead form. Lead tracking system and SMS alerts.
We set Carl up with a full lead generation system from scratch:
- Created single intent based ad groups targeting keywords like "tree surgeon near me" and "tree removal near me"
- Wrote compelling ad copy to attract local homeowners looking for help now
- Designed an optimised landing page built to convert visitors into leads for his business
- Set up lead form and call tracking to measure performance and revenue, with SMS alerts
- Set up a click fraud detection system to block poor quality traffic and keep out time-wasters
- Started with manual bidding to keep control of CPCs before moving onto smart bidding strategies to further increase conversions
The Impact
From unpredictable referrals to fully booked 4 to 6 weeks ahead
After seeing consistent results over the first few months, Carl made the decision to leave his two day a week contract and rely fully on our lead generation system.
He now gets enough quality enquiries to fill his entire work week and is regularly booked up four to six weeks in advance.
Over the first 7 months, we helped Carl build a steady flow of new leads alongside his referrals, leading to a total of:
- ✓ 131 leads from £3,415.91 ad spend
- ✓ £26.08 cost per lead
- ✓ 589% Return On Ad Spend (ROAS)
"Before working with Ian at Expose Profits, I had two days a week guaranteed through a contract and the rest of the work came from referrals or people I knew. The referrals weren't reliable enough though so I wanted something more consistent.
Since Ian set up our ads, I've had steady enquiries every week. The leads have been solid and I've now dropped the contract to focus fully on my own work. I'm now fully booked four to six weeks in advance.
I'd definitely recommend Expose Profits to any tree surgeon who wants steady reliable work coming in."
Carl
Director, CFI Tree Care
Want Results Like These For Your Tree Surgery Business?
We only work with one tree surgeon per target area.