How We Helped ASAP Scaffolding Achieve Record Monthly Revenue
Using our proven lead generation system for Scaffolders
Revenue
Leads Generated
Cost per Lead
Days
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OVERVIEW
Why A Local Scaffolding Company Needed Better Leads
The scaffolding industry is seeing increasing demand for reliable contractors, but many companies struggle to generate consistent, quality leads. Traditional methods weren’t delivering the results ASAP Scaffolding needed to grow.
The challenge
They were using a lead generation service from another company, but the quality was low, the volume wasn’t consistent enough and they could only target one county – Merseyside.
Neil who owns the business, reached out to us and asked if we could help after being referred by one of our clients.
OUR APPROACH
Building a proven lead system for Scaffolders
First, we improved their existing website:
– Fixed technical issues
– Boosted page load speed
– Fixed and upgraded their contact form
To generate leads quickly, we launched Google Ads campaigns targeting multiple counties in the UK. This included:
– Analysing competitor ads
– Setting up Click Fraud Protection
– Writing targeted, relevant ads
– Creating custom landing pages; including local pages
We closely monitored search terms to make sure they was relevant for the adgroups and restructured ad groups when necessary.
Another key improvement was replacing their basic contact form with a multi-step form. This helped to convert more visitors into leads by starting a conversation rather than just requesting contact details upfront.
THE IMPACT
Record-Breaking Month With £18,730 Revenue Just From Their Ads
Within the first 4 weeks of their campaigns being live:
– Generated 32 quality leads
– Average cost per lead: £16.57
– Total revenue: £18,730
– Campaign duration: 4 weeks
The best part? This wasn’t just a one-off success. They haven’t looked back since their biggest month in revenue, and we’re still helping them consistently generate quality leads each month.