6 New Roof Cleaning Jobs In The First 4 Weeks
How we generated 13 high-quality leads, resulting in 6 roof cleaning jobs for a local exterior cleaning business.
13
Leads Generated
6
Jobs Completed
£2,550
Revenue
Overview
Launch a roof cleaning service and get 4 customers in the first 4 weeks
Gleam Team are an exterior cleaning business in the North West who offer pressure washing, conservatory cleaning and gutter cleaning. The owner Andy, wanted to start generating leads for a roof cleaning service.
The challenge
Andy used to run their roof cleaning and coating service under a different brand in the past called XL NuRoof but the website was extremely dated and it was Gleam Team that he promoted for their other exterior cleaning services.
Andy was looking for 3 or 4 roof cleaning jobs a month so he could fit in around his current workload. The budget was also small for this project, which was going to make this extra challenging.
Our Approach
Google Ads with a custom landing page and multi-step form
Andy didn't have a customer database to reach out to so we advised starting with Google Ads at first to quickly get in front of people who were actively looking to get their roofs cleaned.
- Researched the market and analysed competitors in his target area
- Designed a custom landing page for the campaign
- Used a multi-step form which tends to convert better
- Wrote targeted ads and created the campaign
The total setup time was just under 2 weeks, this included us gathering all the relevant information like images and testimonials.
The Impact
6 roof cleaning jobs from just £155 ad spend
At the end of the first 4 weeks of the campaign being live:
- ✓ 13 leads generated
- ✓ 6 roof cleaning jobs completed
- ✓ £2,550 in revenue
- ✓ £155 ad spend
- ✓ £11.89 cost per lead
This was a great result for Andy, on such a small budget. He was very happy with this and it was more than enough for him to fit in around his current job schedule.
"I'm more than happy so far from the new roof cleaning campaign Expose Profits did for us. 13 leads in 4 weeks which got us 6 new customers.
Brilliant start. Their communication throughout has been excellent.
I'd highly recommend their services."
Andy
Owner, Gleam Team
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