£9,600 Revenue, £964 Spent In Month One
Month 5 Update: 44 leads, £912 ad spend, £24,600 revenue
41
Leads (Month 1)
£9,600
Revenue (Month 1)
997%
ROAS (Month 1)
Overview
Generate consistent, good quality leads after moving to a bigger workshop
Bespoke Finishings are a small family-run business in Leicester that sprays kitchens, uPVC windows and doors. They have nearly 1,000 followers on Facebook and an excellent 5 star reputation online.
The challenge
Tom from Bespoke Finishings found us through one of our outbound marketing campaigns. After moving into a bigger workshop, Tom wanted to generate consistent, good-quality leads for both uPVC and kitchen spraying to grow his business.
He had tried Facebook Ads recently but didn't get very good results. Their campaigns did generate leads, however, the quality wasn't very good and he got a lot of people just looking for an estimate.
Our Approach
Google Ads with custom landing pages for uPVC and kitchen spraying
We suggested starting with Google Ads to generate leads initially, because through past experience in this industry, we know the quality of leads from Google Ads is a lot higher than on Facebook.
- Created a forecast for target areas confirming healthy search volume
- Carried out competitor research in target geographical areas
- Created 2 landing pages (one for uPVC, one for kitchen spraying)
- Set up in our Client Portal, Lead Tracking, Click Fraud Detection and Review Management systems
- Reviewed their main website and sent a video highlighting improvements
The whole setup and onboarding process ran very smoothly and took seven days. Once Tom signed everything off, we went live.
The Impact
997% ROAS in month one, growing to 2,697% by month five
Month 1 Results:
- ✓ 41 leads generated
- ✓ £964 ad spend (including £400 Google credit)
- ✓ £9,600 revenue from completed/booked jobs
- ✓ 997% Return On Ad Spend
Month 5 Update: 44 leads, £912 ad spend, £24,600 revenue = 2,697% Return on Ad Spend
This was a fantastic start to their ad campaigns. Because of our prior experience running Google Ads for uPVC and Kitchen Sprayers, we were able to get a huge head start. Speaking with Tom after the first month, he said "it was a brilliant start and he's looking forward to many more months working alongside us".
"Expose Profits have achieved way above what I was expecting them to achieve in our first month of working together. They have managed more than double our turnover which is an amazing result.
The leads they've generated for us so far have been solid, giving me much more confidence in winning the work.
Thank you to Ian and his team for the huge efforts they put into boosting our new leads and helping us hit our goals so we can keep on growing and expanding the business. I look forward to many more months working alongside Ian and would recommend them to anyone in my industry."
Tom
Director, Bespoke Finishings
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