Ensuring that the presence of high-intent and high-ranking keywords are present on your webpages is absolutely critical in maintaining high levels of traffic with great conversion rates. When looking for a keyword tool to utilize, making sure that the software offers insights relating to competitors is a key factor to consider. Tools such as SEMRush Keyword Magic Tool give you an in-depth look at the insights that surround your industry, including competitive keywords that need to be reviewed.
- Searching for a seed keyword can give you traditional feedback on the keywords you are already using within your site content.
- A more modernized approach is performing a competitor search which will give you the statistics on competitor keywords.
- Volume trends should be accurately displayed in a user-friendly manner on the keyword tool you choose.
“That said, there are a few basic components marketers should look for when trying to find a keyword research tool.”