If you run your own Adwords campaigns then you may or may not know that you can see exactly what search terms people entered into Google which resulted in them clicking on your ad. Not just which keyword it was that your bidding on.
This is really important data that you can further utitlise to improve your campaign, but Google don’t make it obvious to find.
Larry Kim be the Founder/CTO of WordStream wrote a great little post with some excellent tips on Adwords, and accessing Search Query Keyword data is just one of them.
So if you don’t know where to find this Adwords gold, check out his post below…