In order to succeed in the crowded and noisy Business-to-Business online advertising sphere, the first crucial step is to do your homework. You need to do lots of research to build a detailed understanding of what the best keywords are and what your competitors are doing. Then, go through your landing pages from the perspective of how another business might look for the kinds of products or services you provide. You can use tools like Google?s Keyword Planner to better understand the different kinds of keywords to look for.
- You’ll want to bid on the right keywords to generate traffic and relevance is of the utmost importance.
- Long-tail keyword phrases are often more specific and germane to the consumer then more generalized choices.
- Choose branded keywords that specify your brand and variations of it as well as general keywords, specifying your products and their value.
“The business-to-business landscape has a unique set of challenges compared to the business-to-consumer landscape and these carry into marketing and advertising strategy.”