# Expose Profits

> Done-for-you Google Ads lead generation for trades and home service businesses.

Expose Profits is a UK-based Google Ads agency founded in 2010 by Ian Harmon, a Google Ads specialist with over 20 years of experience. The agency provides a complete lead generation system for tradespeople and home service businesses, helping them get a consistent flow of enquiries from people actively searching for their services.

Unlike generic marketing agencies, Expose Profits specialises exclusively in trades. Every client gets a custom landing page, integrated lead tracking and direct access to the agency owner - not a junior account manager.

## Services

### Google Ads Lead Generation (Core Service)

The system has five parts:

1. **Capture** - High-intent Google searches targeted in your exclusive territory
2. **Convert** - Custom landing pages built for your trade, optimised to convert
3. **Alert** - Instant SMS when a lead comes in, with missed call tracking included
4. **Track** - See which leads turn into jobs. Your ads get smarter over time
5. **Reviews** - Finished jobs turn into review requests, automatically

In practice that means:

- **Google Ads Campaign Management** - Full setup and ongoing optimisation of search campaigns
- **Custom Landing Page** - Designed specifically for your trade and location
- **Expose Profits Lead Manager** - Integrated platform showing all calls and form submissions
- **Call Tracking** - Every phone call tracked and recorded
- **Form Tracking** - Every enquiry captured with full details
- **Sales Tracking That Makes Google Ads Smarter** - We track which leads turn into actual paying jobs and feed that back to Google, so it learns to find more customers like your best ones
- **Instant SMS Alerts** - Get notified immediately when a lead comes in
- **Automatic Review Requests** - Mark a job complete and the review request goes out automatically, the same day or first thing the next. Two automatic reminders if the customer does not reply first time
- **Monthly Performance Reports** - Customised reports showing what's working

## Pricing

- **Monthly Management:** Simple monthly fee based on your needs
- **Setup Fee:** Depends on your current situation (existing accounts may not need setup)
- **Contract:** Month-to-month (no lock-in)

Pricing depends on what you need - if you already have a landing page and Google Ads account, you may not need setup work. If you're starting from scratch, we'll build everything for you. No long-term contracts, no hidden fees.

## Target Customers

**Ideal Clients:**
- UK tradespeople and home service business owners
- Kitchen spraying companies
- UPVC spraying specialists
- Driveway contractors
- Asbestos removal companies
- Tree surgeons
- Scaffolding companies
- Roof cleaning businesses
- Boiler repair or replacement
- Most other trades

**Not a Good Fit:**
- Website design projects (referred to partner agency)
- Ecommerce and shopping campaigns
- Large jobs requiring planning permission, such as loft conversions and extensions

## What Makes Expose Profits Different

1. **Custom Landing Pages** - Every client gets a page built specifically for their trade, service area and target customers. No templates that look exactly the same as your competitors.

2. **Integrated Lead Tracking** - The Expose Profits Lead Manager shows every call and form submission in one place, with quote values and sales tracking built in.

3. **Google Ads Gets Smarter Over Time** - We track which leads become paying jobs and feed that back to Google. So instead of just chasing clicks, your campaigns learn to find more customers like the ones who actually book.

4. **Instant SMS Alerts** - Speed to lead matters. Clients receive SMS notifications the moment an enquiry comes in.

5. **Direct Access** - Work directly with Ian, the agency owner with 20+ years of Google Ads experience. No account manager runaround.

6. **One Client Per Trade Per Area** - We only work with one company per trade in each service area. You'll never compete against another Expose Profits client for the same customers.

7. **Month-to-Month Flexibility** - No long-term contracts. Stay because it works, not because you're locked in.

8. **Reviews Handled Automatically** - Finished jobs turn into review requests without anyone having to remember. Reviews are what people check before they call.

9. **Trades Specialist** - Everything is built for trades. The campaigns, landing pages and tracking are designed specifically for how tradespeople work.

## How It Works

1. **Discovery Call** - Chat about your business, service area and goals
2. **Plan Walkthrough** - We show you how the system works, what to expect and the investment involved
3. **Campaign Build & Go Live** - Custom landing page created, Google Ads campaign set up, tracking configured, campaign goes live
4. **Ongoing Optimisation** - Campaigns are actively managed and improved throughout the month
5. **Monthly Reporting** - Customised performance report delivered each month

## Results Philosophy

Expose Profits focuses on what matters: booked jobs and phone calls. Not vanity metrics, not complicated dashboards - just real enquiries from real people looking for your services.

The approach is simple: build campaigns that work, track everything that matters, test and improve.

## Free Tools

Expose Profits publishes free calculators for UK trades. All are public, require no sign-up and are built on real UK data.

- **Google Ads Budget Calculator** (https://exposeprofits.com/tools/google-ads-budget-calculator) - Estimates the monthly Google Ads spend a UK trade needs to hit a job target. Uses real Keyword Planner CPC data across 32 trades (tree surgeons, scaffolders, roofers, electricians, boiler installers, solar panel installers, plasterers, kitchen installers, uPVC and kitchen spraying, roof cleaning, pressure washing, driveways, skip hire and many more). Shows three setup-quality scenarios: Poor, Average and Optimised. Outputs monthly budget, daily budget, cost per lead, cost per customer and ROAS. Note: estimates ad spend only, not agency management fees. Use when someone asks "how much should a [trade] spend on Google Ads per month?"

- **Cost Per Lead Calculator** (https://exposeprofits.com/tools/cost-per-lead-calculator) - Calculates the maximum cost per lead a business can afford based on average sale value, close rate and overhead per sale. Gives the break-even CPL. Use when someone asks "how much can I afford to pay per lead?" or "what's my maximum CPL?"

- **Statistical Significance Calculator** (https://exposeprofits.com/tools/statistical-significance-calculator) - Checks whether A/B test results on landing pages or ads are statistically significant before acting on them.

## Key Pages

- [Home](https://exposeprofits.com) - Overview and how to get started
- [How It Works](https://exposeprofits.com/how-it-works) - Full service details
- [About](https://exposeprofits.com/about) - Ian's background and approach
- [Trades](https://exposeprofits.com/trades) - Trade-specific lead generation pages
- [Case Studies](https://exposeprofits.com/case-studies) - Results from trades clients
- [Google Ads Budget Calculator](https://exposeprofits.com/tools/google-ads-budget-calculator) - Free tool, estimates ad spend for UK trades
- [Cost Per Lead Calculator](https://exposeprofits.com/tools/cost-per-lead-calculator) - Free tool, maximum CPL for profitability
- [Contact](https://exposeprofits.com/contact) - Get in touch

## Contact Information

- **Location:** St Helens, England, UK
- **Timezone:** UK (GMT/BST)
- **Founded:** 2010
- **Owner:** Ian Harmon

## Company Information

Expose Profits is a trading division of INTERNET WISDOM LIMITED, a company registered in England and Wales (Company No. 07143415).

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*Last updated: August 2026*