£2,550 Revenue In The First 4 Weeks For A New Roof Cleaning Service
How we helped a local Exterior Cleaning company successfully launch a new service using Google Ads

£2,550
Revenue
£154.57
Ad Spend
£11.89
Per Lead
4 Weeks
Duration
About the client
Gleam Team are an exterior cleaning company based in Haydock, St Helens, with an excellent reputation. Business owner Andy, wanted to start generating leads for roof cleaning again which he used to offer under a separate company XL NuRoof.
We advised Andy to move the service from XL NuRoof to his exterior cleaning company Gleam Team and have everything under one brand. This would make it easier to manage for him going forward and just have one marketing budget instead of two.
Andy wanted to start generating new leads as quickly as possible so he asked for our help. He didn’t have a customer database who he could reach out to so we advised using Google Ads to get new customers.

What we did
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Competitor Analysis
Carried out extensive competitor analysis, assessing landing pages and used our Ad Recon process for live google ads to gauge the competition.
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Custom Landing Page
We designed a conversion-focused landing page, focusing on strong benefits including their USP. We used a clean layout and strong call to actions guiding prospects towards filling in the quote form or calling.
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Ad Copy
Utilising the results from our Ad Recon, we wrote benefit-driven ad copy, highlighting their USP to get the clicks and drive prospects to the landing page.
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Multi-step Quote Form
Created a multi-step, conversational quote form to engage the user and maximise the number of leads generated.
