£2,550 Revenue In The First 4 Weeks For A New Roof Cleaning Service

How we helped a local Exterior Cleaning company successfully launch a new service using Google Ads

roof cleaning google ads case study




Ad Spend


Per Lead

4 Weeks


About the client

Gleam Team are an exterior cleaning company based in Haydock, St Helens, with an excellent reputation. Business owner Andy, wanted to start generating leads for roof cleaning again which he used to offer under a separate company XL NuRoof. 

We advised Andy to move the service from XL NuRoof to his exterior cleaning company Gleam Team and have everything under one brand. This would make it easier to manage for him going forward and just have one marketing budget instead of two.

Andy wanted to start generating new leads as quickly as possible so he asked for our help. He didn’t have a customer database who he could reach out to so we advised using Google Ads to get new customers.

What we did

  • Competitor Analysis

    Carried out extensive competitor analysis, assessing landing pages and used our Ad Recon process for live google ads to gauge the competition.

  • Custom Landing Page

    We designed a conversion-focused landing page, focusing on strong benefits including their USP. We used a clean layout and strong call to actions guiding prospects towards filling in the quote form or calling.

  • Ad Copy

    Utilising the results from our Ad Recon, we wrote benefit-driven ad copy, highlighting their USP to get the clicks and drive prospects to the landing page.

  • Multi-step Quote Form

    Created a multi-step, conversational quote form to engage the user and maximise the number of leads generated.

"I’m more than happy so far with the new roof cleaning campaign Expose Profits did for us. 13 leads in 4 weeks which got us 6 new customers. Brilliant start. Their communication throughout has been excellent. I’d highly recommend their services."
Andy Duncan
Andy Duncan
Director, Gleam Team


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